Wednesday, January 27, 2010

The mission.

I am merely a commission based employee for those on the label. Any record label is merely that. How many though look at it the other way around? I provide a service, and get paid on the basis of how well I provide it.

That being said, I would think perhaps artists should hire as many "employees" as they can. If their product is good, they should get it to as many sales people / record labels as they can. Why not? Why can't the system work that way? Because the big labels don't want anyone else having access to their artists. Well why is that? Accountability to the artist. Another reason is the fact that these relationships are based around the old system, where the artist gets a paltry amount in comparison to the label/publisher. That whole "artists work for the label" mentality. Bullocks.

The Mystonic label has just started out, but growing at our current rate we will be representing over 250 artists by the end of 2010, and over 1000 by the end of 2011. Selling music at rates other labels can't imagine - rates that other labels couldn't financially pull off. And the recruitment of great music and musicians is just the beginning of a multi-tiered business plan. Actually - 1000 artists and the amount of music that those artists will bring to the table is only a quarter of what Mystonic Records has planned.

We, as a group of musicians and music lovers, are going to change the music process, from creation, to sharing, to sales & distribution, to streaming & broadcast.

We are going to shake this industry.

Thursday, January 14, 2010

American Idol is the devil

American Idol shows us clearly what is wrong with the music industry today, and yet they package it so well, and distract us with entertainment, so we miss it.

Yes the show is about the "making" of it as an artist. But make no mistake, for the artist it's like a giant bait and switch. I mean, getting picked out of millions in a grueling process, and have more public support than anyone else, it must feel like conquering the world. Then they go into one of the top record studios (the ultimate goal for any musician, yes?) You would think.

But given probably one of the most well equipped studios on earth, and all the public support one could imagine. (i mean you don't get a better head start, publicity wise, do you?) Given that you have the guidance of a whole team of coaches, legal experts, great producers (you get the idea). All that and they can't reliably put out an album worth buying. Rolling Stone considered Adam Lambert's album a flop. Usually someone in the field of non-winners beats the winner in sales.

Well for those of you out there who are not musicians, you need to know one thing. Creation can never be counted on. No one can ALWAYS draw from the well and come up with a full bucket. The greats can do it better and more often, but not always.

That's why Mystonic is pushing individual songs. Think about it. Can anyone remember any of the American Idol finale songs being even decent, besides the (slightly cheesy, but we let it slide because we liked Kelly) "a moment like this". That song last year was an embarrassment.... to even listen to.

I bet they would have a hit record if they took one of this month's winning entries, and paid the artist accordingly. But that's how the music industry is. Promotion of one representative to go up the hill for us and draw from the well.

I say let everyone with a pail, or a cup, or a spoon who wants to go up the hill to the well. If you are able to get more water out that day, I will gladly give you the biggest pail I can muster. Then tomorrow I'll be making that pail available to the next guy. Oh and don't you deserve the biggest sip of that water since you drew it out?

Makes sense to me.